{"id":213,"date":"2025-05-12T18:19:32","date_gmt":"2025-05-12T09:19:32","guid":{"rendered":"https:\/\/northedge-standard.com\/?page_id=213"},"modified":"2026-08-13T11:58:28","modified_gmt":"2026-08-13T02:58:28","slug":"information","status":"publish","type":"page","link":"https:\/\/northedge-standard.com\/en\/information\/","title":{"rendered":"\u4f1a\u793e\u6982\u8981"},"content":{"rendered":"

About the brand<\/strong><\/h2>\n\n\n\n

NORTH EDGE STANDARD designs, manufactures and sells fly fishing gear built around the wild country of Hokkaido.
Our mission isn\u2019t simply to make tackle. It\u2019s to deepen the connection between anglers and the natural world, and to hand richer rivers to the next generation.<\/p>\n\n\n\n



A message from our founder<\/strong><\/h2>\n\n\n\n
\n
\n
\"\u4ee3\u8868\uff1a\u5c71\u7530\u8349\u5e73\"<\/figure>\n<\/div>\n\n\n\n
\n

Every time I stand in a Hokkaido river I come face to face with nature, and I\u2019m drawn further into just how deep fishing goes.

When life wasn\u2019t going well, when I was struggling, fishing was always what held me up.
That is why I came to want to give something back \u2014 to fishing, and to the Hokkaido that gives us all this abundance.

\u201cYou only get one life, so do it the way you want to.\u201d
This brand was born from that thought.

What we\u2019re after is not simply tackle that sits quietly alongside nature.

\u201cAn angler, head to head with one fish, taking hold of a dream.\u201d
That is the moment we want to build gear for.

Together with our friends here at home and with anglers around the world,
we will keep facing the field in earnest.<\/p>\n<\/div>\n<\/div>\n\n\n\n

NORTH EDGE STANDARD\u3000<\/strong>
Sohei Yamada, Founder<\/strong><\/h4>\n\n\n\n

<\/p>\n\n\n\n





What we do<\/strong><\/h2>\n\n\n\n


Centred on the planning, manufacture and sale of fly fishing tackle that makes the most of Hokkaido\u2019s nature, NORTH EDGE STANDARD works across the following areas.<\/p>\n\n\n\n